Marketing
This section contains resources that provide information about how to effectively market a small business.
Useful Websites
Useful Websites
Recommended Books
Recommended Books
Recommended Magazines
Recommended Magazines
Digital Library Resources
Digital Library Resources
Recommended Titles
Remote Media URL
Call Number
658.827 M647b
Publication Year
2017
Explains how creating a simple story that can be used in a variety of media can be the most effective method of marketing.
Remote Media URL
Call Number
658.800285 V39c
Publication Year
2018
In this lively, practical and inspiring book, every current major social media platform is dissected, so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand. The author offers both theoretical and tactical advice on how to become the biggest thing on standbys like Twitter, Facebook, YouTube, Instagram, Pinterest and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio and iTunes and other emerging platforms.
Remote Media URL
Call Number
658.800285 G64e
Publication Year
2012
As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms.
Remote Media URL
Call Number
658.8 G77m4
Publication Year
2009
This book will help you plan a strategy, price to sell, market on the Internet and much more.
Remote Media URL
Call Number
658.851 Se49W8m3
Publication Year
2003
This book explains how to develop a marketing plan that will work for any service business.
Remote Media URL
Call Number
658.8 C87m
Publication Year
2018
Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.