Market and Industry Research

From Canada Business Network, guides for how to conduct market research, how it can improve your business decisions and how to conduct a market research campaign.

Discover which of the 67 unique lifestyle types make up a neighbourhood. Includes demographic, behavioural, financial, health and psychographic insights.

Equip yourself with the information you need to make informed decisions for your small business.

Industry specific guides for your market research.

Statistics, market intelligence and business resources for each industry sector in Canada.

Profiles of fast-growing and import industries in British Columbia.

Find data and analysis related to businesses and specific industries in BC, as well as export and import figures and trade profiles.

Canada’s socioeconomic statistics database, using Statistics Canada’s data. The site features subject guides for key industries with an easy interface. Reports are now available for free.

A system that classifies businesses according to type of economic activity or industry. Its primary purposes is to support the collection, analysis and publication of statistical information about the economy, and it may also be used for taxation, regulation or other non-statistical purposes. Note that the NAICS was updated in 2022, but many resources are still referencing the 2017 codes.

Find out what kind of expenses and profit to expect from your business, including operating expenses such as rent, human resources, marketing and heating.